Customer’s Satisfaction Towards Packaged Drinking Water in Sivakasi
Keywords:
Packaged Drinking Water, Quality, Brand, SatisfactionAbstract
Water is a precious gift of nature. There is no life on earth without water. Water is imperative to inclusive daily life and to sustain our body health. Drinking pure water is an essential mandatory for the proper execution and healthy working of the body. The introduction of packaged drinking water for human utilization at recent times is a fortunate thing to mankind and more handiness are realized. Packaged drinking water is getting recognizable as the characteristic of convenience and quality has been assured. The customers are having several brands in selecting the packaged drinking water, and the variety of packaged drinking water is also like mushroom with various styles viz., bottled, bubble top, cane, and so on. But when the aspect of brand influences the purchase there comes the threat on domestic brand also. Hence, a research has been carried out to analyze the customer’s satisfaction level towards various brands of packaged drinking water.
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