Age as a Determinant of Customer Loyalty: Study of Mobile Subscribers
Keywords:
Customer Loyalty, ANOVA, Scheffe’s Post hoc TestAbstract
Customer Loyalty has always remained a much sought after but equally elusive goal for every company and it is more true in case of highly competitive mobile telephone industry. This paper attempts to understand the various facets of customer loyalty with respect of customers belonging to different age groups in mobile industry. Data was collected from 530 mobile users in Gwalior region whose ages varied from 15 years to 80 years. Findings suggest that level of customer loyalty varies with age.
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