Beach Tourism: Domestic Tourists’ Experience with Special Reference to Beaches in North Kerala

Abstract

Tourism industry is being considered as the key component to employment creation and revenue generation for all the economies in the world. Importance of tourism industry has been recognized by both developing and developed countries. India’s abundant cultural and environmental multifariousness offers the basis for a broad range of tourism products and experiences which result in people to people interaction, gaining of foreign exchange, immense job creation, and socio-economic development of the nation. Kerala is a captivating state in India and focus of the world tourism industry. It is a land richly endowed with natural beauty. The present study emphasizes on analyzing the experience of domestic tourists with special reference to beaches in North Kerala. The study reveals that majority of the respondents believe that Kerala is a safe destination for tourists whereas; cleanliness and hygiene conditions in beaches are comparatively poor. The study concludes that the government in co-operation with private tourism promotion agencies should promote beach tourism by offering better infrastructural facilities, accommodation facilities, water adventure facilities and by conserving environmental resources.