BUYING BEHAVIOUR OF CONSUMERS OF EDIBLE OIL - A STUDY OF PUNE CITY
Keywords:
edible oil, buying behavior, Customer, Pune CityAbstract
Majority of Indian food items are prepared by utilising edible oil. Consumers' behaviour frequently changes as per the new innovations, changes in taste, like and dislikes related to food items. Edible oil is an important element in food items. Through this study, author has highlighted the brand references for edible oil by consumers. Efforts have been made to understand the various factors which are taking into consideration while purchasing edible oil. Through the study author has also highlighted the variants of edible oil preferred by the consumers. This study is also focused on the awareness of consumers regarding the weight, expiry date, ingredients etc. of edible oil.
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