Role of Promotional tools in Rural Market: Issues and Challenges in Manipur
Keywords:
Churachandpur, new market, old market, promotional toolsAbstract
In this study, an attempt is made to know the various level of businessmen compliance of promotional tools in the rural market. Churachandpur market showcasing the significance of marketing fertility, the market has the capability to deals with larger scope of business transition, keeping the overview of population and topography of the District, rural market is considered as one of the most important hill districts of the state. The present study cover only Churachandpur District, sample area was stratified into New Market, Old Market and Tuiboung market, with the help of simple random sampling technique, 90 numbers of respondents were selected randomly, 30 each respondents were selected from the three markets. Both primary and secondary data’s were collected for the study. To collect primary data questionnaire were designed, pre-tested and finally administered to respondents.
References
Vishnuvarthsni S. (2016). Promotional strategies for services in rural market. Retrieved from: www.iosrjournals.org
Hanagandi R. K. (2010). Customer Satisfaction in response to select Washing Machine brand – An Empirical Study. Journal of Commerce and Management thought, pp 116-131
Malick T. V & Joshi K. J (2011). Rural Market Strategies, Issues and challenges. International Journal of Engineering and Management Research. Vol. 4, Issue-2, pp 116-122
Vishuvarthani S (2016). Promotional Strategies for Services in Rural Market. Journal of Business and Management. Retrieved from www.iosrjournals.org
Himani J & Srivatava R. K. (2011). Capturing Rural Market with Customisation of Marketing Mix. Asian Journal of Technology and Management Research. Vol. 01, Issue 02, p.p. 22-26.
Kotler, Phillip & Keller, Kevin Lane. (12th Edition). Marketing Management. New Delhi. India, Pearson Education, pp 421.
Pau V K (2010). Marketing Strategy in Rural Market. M.Com Dissertation
Garga P, Ghuman K. & Dogra B (2009). Rural Marketing of Select Fast Moving Consumers Goods in Punjab. Indian Journal Market, p.p. 21-27
Selvaraj A (2007). Rural Consumer’s Behaviour Regarding Non-Durable Goods: A Study in Erode District of Tamil Nadu. Indian Journal Market 37: 35-39
Applebaum W, (June 2013). Studying consumer behaviour in retail store. Indian journal marketing, P.p. 172-178.
Rao S. L., (April 2013). Rural marketing of consumers’ product. Economic & political weekly. p.p. 77-79
Suraj K. S. & Raveendra P. T., (June 2013). Chocolate packaging and purchase behaviour: A cluster analysis approach. Indian Journal of Marketing. p.p. 5-12.
Sebabrata K. S., (May 2013). A study of demographic variable affecting consumer buying behaviour with reference to synthetic detergents. p.p. 58-63.
Kumar & Joseph (2014). A study on Consumer Behaviour towards FMCG among the Rural Suburban HHS of Ernakulam. Journal Global Economics. Retrieved from http://dx.doi.org/10.4172/2375-4389, 1000127.
