Perception of Marketing Professionals of Pharmaceutical Industry towards Performance Evaluation System in Aurangabad (M.S.)
Keywords:
Performance evaluation system, satisfaction, motivation, reward, employeesAbstract
Performance Evaluation System (PES) has been observed by intellectuals and human resource professionals as a valuable implementation for human resource management (HRM). Hitherto effective PES remains a hardheaded challenge to management and employees, due to reasoning, intuition, perception, reward, motivational and behavioral factors. An ideal Performance Evaluation System should be free from prejudice and cronyism which can replace objectivity. A study through survey was conducted among executives and managers and other marketing professionals of pharmaceutical industry in Aurangabad, Maharashtra. A survey questionnaire was administered among 40 marketing professionals of pharmaceutical industry. Data collected were analyzed quantitatively with graphical presentation. Performance evaluation system is a very useful tool to bring out employee development and beneficiary for organization development. Majority employees are satisfactory with present performance evaluation system. Performance evaluation system linked to salary and reward because ultimately organization performance is sum of all employee performance.Performance evaluation system is not only take care of number or sale its must cover all aspect of performance of marketing or sales employee.
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