Case Study: Go to Market Strategy (Spicerush)

Abstract

This case study is a Brand Positioning case Study Done for a Bangalore based Food Processing/ Manufacturing Start-up Spice Rush. The Study Relied extensively on gathering an exhaustive set of primary data consisting of Consumer and Retailer preferences. The study started with the main objective of investigating multiple attributes and Pin-pointing the most optimal combination and interplay of attributes to focus on while launching, marketing, positioning and branding the spice rush range of Products. The outcome of the study is readily actionable and in alignment with some of the research studies conducted across the country. The attributes so localized are presented to the company with an overview of Marketing strategy and other Supporting Ideas to help launch the Brand in a prodigious manner. The Study Also Explores the optimal Pricing Strategy in order to arrive full circle and Focus on multiple aspects of the FMCG Business with focus on packaged spice Starting from Operational Efficiency – Marketing, sales  and distribution Efforts and return on investment to Branding and positioning. The upshot of this case study is a systematic outlay of all relevant aspects of  launching and Running  a packaged  Spice Business in Bangalore. The Scope is Limited to Bangalore Market, however the study is streamlined to deliver actionable Results.