Stakeholders Satisfaction regarding Service Quality in Higher Management Education
Keywords:
Stakeholders, Students, Parents, Stakeholder Satisfaction, Service Quality, Higher Management EducationAbstract
This study examined the comparative satisfaction of stakeholders regarding service quality being provided by higher management education institutions of public and private sectors of Punjab. Stakeholder’s satisfaction is measured with the help of structured questionnaire across eleven service quality dimensions like, Access and Approachable, Exposure, Academic Reputation, Safety & Security, Infrastructure, Placements, Fee, Scholarships, Extra Curriculum Activities, Functioning, Feed Back. There is a difference between the satisfactions of students of public & private universities across the majority of the eleven dimensions of institution quality factors. Same results were found in the case of parents too. In the comparison of satisfaction of parents and students regarding quality of service in higher management education in public & private universities a significant difference was found.
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