DR. HEMANT J. KATOLE. Retailers’ Vs Customers’ views on usage of Sales Promotion as Communication tool. International Journal of Management Studies (IJMS), [S. l.], v. 6, n. 1(5), p. 26–35, 2021. Disponível em: https://www.researchersworld.com/index.php/ijms/article/view/1356. Acesso em: 5 aug. 2025.