DR. (CS) JYOTI ARORA; DR. R.K. GAUTAM. Customer Retention and Customer Compliant Handling Strategies in Indian Banking Sector – A Comparative Analysis of Public Sector and Private Sector Banks in India. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 3(2), p. 106–115, 2021. Disponível em: https://www.researchersworld.com/index.php/ijms/article/view/1782. Acesso em: 24 jun. 2025.