DR. SANJAY KUMAR. Creating Effective Survey Questions for Marketing Research. International Journal of Management Studies (IJMS), [S. l.], v. 5, n. 3(6), p. 148–151, 2021. Disponível em: https://www.researchersworld.com/index.php/ijms/article/view/2040. Acesso em: 1 apr. 2026.