Dr. Pooja, Dr. Sanjiv Mittal and Ms. Kamakshi (2021) “A Study on Impulse Buying Behavior of Females Towards Cosmetics with Reference to in- Store Environment”, International Journal of Management Studies (IJMS), 5(3(5), pp. 9–17. Available at: https://www.researchersworld.com/index.php/ijms/article/view/1916 (Accessed: 24 June 2025).