Poulami Chakraborty and A. S. Suresh (2021) “A Study of Factors of Consumer Buying Behavior and its Influence on Consumer Perception: Evidence from Value Fashion Retail in The City of Bengaluru”, International Journal of Management Studies (IJMS), 5(3(6), pp. 27–37. Available at: https://www.researchersworld.com/index.php/ijms/article/view/2024 (Accessed: 24 June 2025).