A. S. Suresh, and Elton Joven D’Souza. “Factors of Efficient Distribution Channel and Its Impact on Channel Superior Performance: Evidence from the Indian Pharmaceutical Industry”. International Journal of Management Studies (IJMS) 6, no. 1(6) (October 6, 2021): 23–36. Accessed August 7, 2025. https://www.researchersworld.com/index.php/ijms/article/view/1319.