Dr. P. K. Abdussalam, and Dr. B. Johnson. “DOES CELEBRITY ENDORSEMENT INFLUENCE BRAND EQUITY”. International Journal of Management Studies (IJMS) 4, no. Spl Issue 1 (October 6, 2021): 93–103. Accessed March 29, 2026. https://www.researchersworld.com/index.php/ijms/article/view/1377.