A. S. Suresh, Kanishka Tandon. A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior. IJMS [Internet]. 2021 Oct. 30 [cited 2026 Mar. 7];5(2(4):23-40. Available from: https://www.researchersworld.com/index.php/ijms/article/view/1821