YOUNG PEOPLE AND NEW MEDIA IN MALAYSIA: AN ANALYSIS OF SOCIAL USES AND PRACTICES

Authors

  • Dr. Shanthi Balraj Baboo Associate Professor The School of Arts, Universiti Sains Malaysia, Penang.
  • Dr. Ambigapathy Pandian Professor The School of Languages, Literacies and Translation, Universiti Sains Malaysia.
  • Dr. N.V Prasad Assoc.Prof. Film & Broadcasting Section School of Communication Universiti Sains Malaysia
  • Mr. Aaron Rao Lecturer Department of Public Relations, Faculty of Arts and Social Science, Universiti Tunku Abdul Rahman, Perak, Malaysia.

Keywords:

New media, young people, social uses, mobile phones & media games

Abstract

Today, new media technologies form an important part of young people’s lives and it is important for us to understand the needs of young people and the ways new media is appropriated in their growing lives. However, there is little knowledge about the social uses of new media technologies among young people in Malaysia. This study builds upon new media studies in developing a framework for studying young people’s patterns of engagement with the new media in contemporary media landscape in Malaysia. Questionnaire surveys were conducted among a sample of 1200 young people aged 13 -15 and 16-18 age groups across Malaysia to examine their patterns of new media engagement. As for the qualitative phase, focus group interviews were conducted among young people to examine their media consumption practices on selected issues to provide a rich understanding and documentation on the changing practices in the new media environment of young people’s lives in Malaysia today. The study reveals how young people appropriate new media in their everyday lives and the embedding of new media within the temporal and social dimensions of young people’s life.

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References

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Published

19-09-2021

How to Cite

Dr. Shanthi Balraj Baboo, Dr. Ambigapathy Pandian, Dr. N.V Prasad, & Mr. Aaron Rao. (2021). YOUNG PEOPLE AND NEW MEDIA IN MALAYSIA: AN ANALYSIS OF SOCIAL USES AND PRACTICES. Researchers World - International Refereed Social Sciences Journal, 4(2), 50–56. Retrieved from https://www.researchersworld.com/index.php/rworld/article/view/1032

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Articles