MARKETING STRATEGIES FOR TOURISM INDUSTRY IN BANGLADESH: EMPHASIZE ON NICHE MARKET STRATEGY FOR ATTRACTING FOREIGN TOURISTS

Authors

  • Mohammad Amzad Hossain Sarker PhD Candidate (Assistant Professor, Comilla University, Bangladesh) School of Management, Wuhan University of Technology Wuhan, China.
  • Sumayya Begum PhD Candidate (Senior Lecturer, Southeast University, Bangladesh) School of Management, Wuhan University of Technology Wuhan, P.R. China

Keywords:

Marketing Strategy, Niche Market strategy, Iconic products

Abstract

Bangladesh has bright prospects of tourism in future. She possesses tourism potentials all over the country. But, Bangladesh tourism is facing so many problems including marketing strategy. By applying niche market strategies she can earn more foreign currency because Bangladesh is blessed with four key tourism products: Beaches, Forest, Hills and islands, Historical place and Archaeological Sites that are mostly pleasing to many tourists. This paper is focusing the present strengths and weaknesses of tourism industry in Bangladesh and the ways to implement niche market strategy. Findings indicate that four iconic products can play significant role in the total earnings in this sector. Finally, this paper suggests how niche market strategy will help the policy maker to differentiate the tourists market and customize their service to achieve strategic marketing objectives and solve present downward earnings.

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www.bpc.bd

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Published

22-09-2021

How to Cite

Mohammad Amzad Hossain Sarker, & Sumayya Begum. (2021). MARKETING STRATEGIES FOR TOURISM INDUSTRY IN BANGLADESH: EMPHASIZE ON NICHE MARKET STRATEGY FOR ATTRACTING FOREIGN TOURISTS. Researchers World - International Refereed Social Sciences Journal, 4(1(1), 103–107. Retrieved from https://www.researchersworld.com/index.php/rworld/article/view/1124

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