AFFILIATE MARKETING – BUILDING STRATEGIES AND TECHNIQUES A STUDY IN DELHI – NCR REGION
Keywords:
Electronic Marketing, Affiliate, Website popularity, Customer Engagement, Social Network, Pay- Per –ClickAbstract
This paper examines the determinants of affiliate marketing in India with emphasis on the factors which could lead to extensive and versatile methods of online advertising. Affiliate marketing is the oldest channel of positive ROI activity online and yet in India it is surprisingly underutilized. Many of the world’s leading companies, including eBay, Amazon, and Dell have utilized this cost effective, saleable and most importantly sustainable medium. Affiliate marketing emerges as a win –win situation for both the affiliate and the website owner. It is a convenience offered to the merchant who can concentrate on the management of goods and services without having to take care of its special advertising needs. At the same time, it becomes enormously profitable to the marketer who gets reliable and easy money by displaying the advertisements on their websites.
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