A STUDY OF USER PREFERENCES TOWARDS THE CELL PHONE SERVICE PROVIDERS OF PUNE CITY
Keywords:
Cell phone service provider, Chi Square test, User preferenceAbstract
The present study is conducted with a principal objective of understanding the preference of cell phone users towards different Service Providers with reference to Pune city. The cell phone users have different demographic profiles and so is there choice for the service providers. The profiles also affect their choice for the prepaid and post paid services.
A well structured schedule was prepared for conducting this study. The present study is conducted in Pune city with a sample size of 400 users from different parts of Pune city. The data collected through a structured questionnaire was analyzed using SPSS and the statistical tool used for the same is Chi Square test of independence. The study is based on two hypotheses framed to understand the user preference based on the category of the cell phone users of Pune city.
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