A STUDY ON IMPACT OF MARKET MOVEMENTS ON INVESTMENT DECISION “AN EMPIRICAL ANALYSIS WITH RESPECT TO INVESTORS IN UDAIPUR, RAJASTHAN”
Keywords:
Bonus, Dividend, Expectation, Investment pattern, PortfolioAbstract
Investment markets are becoming more risky and each and every passing day makes investors behave differently upon different market dynamics. The basic methods of market analysis (Fundamental, Technical and Quantitative) though are playing an important role in investment decisions, the behavior of the investors has become more important and hence the study “Behavioral Finance” emerging and becoming the topic of various researches and studies. In extension to the same, this study reviews the literature on one of the most meaningful concepts in behavioral finance, the decision factors which are influenced by market movements and examines the perceptions, preferences and various investment strategies adopted by investors in the Indian stock market on the basis of a survey of 110 respondents based in Udaipur and are investors in the stock market during September 2011-January 2012. The study analyses the rationality of the investors of Udaipur during different market expectations, dividend and bonus announcements, the impact of age, income levels and other market related information on investment decisions of investors from Udaipur.
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