BUSINESS EDUCATORS FAMILIARITY WITH THE UTILIZATION OF HI-TECH TOOLS IN THE PREPARATION OF GRADUATES FOR MODERN BUSINESS / MARKETING IN NIGERIA
Keywords:
Business, Marketing, Technology, InnovationAbstract
Technological innovations currently existing in businesses/marketing across the globe provides a limitless market space on how to transact business anywhere, any day, and any hour of the day. This creates challenges for business educators that produce business education students for entrepreneurial ventures. Based on these business/marketing challenges, this study assessed business educators’ familiarity with and utilization of hi-tech tools in modern business/marketing in preparing graduates for the business world. The subjects for the study were 81 business educators from South-South, South-West and South-East geo political zones of Nigeria selected using purposive sampling technique.
The research questionnaire was used for data collection. The analysis of data collected was done using mean, standard deviation and the T-test at 0.05 level of significance. The results indicated that business educators to a large extent are not familiar with most hi-tech innovations existing in business across the world. Recommendations were made and conclusion drawn.
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