M – COMMERCE: A RECENT TREND IN BUSINESS AND MANAGEMENT
Keywords:
WAP, personalization, booming popularityAbstract
This paper is an attempt to find out how business through mobile phones have become an inevitable part of the global world and are becoming a modern trend of managing commercial and personal life. The utility of e-commerce has proved the faster technology that facilitates e-services and give numerous opportunities to access numerous persons and customers to benefit the organisations. The e-services through mobile phones can benefit in so many ways to the customers as well as to the organisations, assessing new customers who would never have used a computer or who are simply busy to get to one. The smarter facilities, such as dual slot phones that have complete facility available in e-commerce provide wide scope to customers. As e-services like internet banking, online shopping, and online share dealings that were not accessible during travel, are now possible on mobile phones, this has given rise to mobile commerce or m-commerce. It has been made possible by the new technologies that allow mobile phones and other handled devices to access the internet. M-commerce is a wireless access to personal information, to internet content, and it has intelligent telephone services also. It may be applied for the scope of e-bills, ticketing, e-salaries, security services, shopping, auctions, retailing, advertising, reservations, membership schemes, passports and other endless possibilities. M-commerce has made possible to the management of any organization to tackle the dealings and to take care of all the employees.
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References
Rajaraman, V., Essentials of E-commerce Technology; PHI Learning Private Limited, New Delhi, 2001, pg., 173.
Ibid, pg., 176.
Whitely, David, E-commerce: Strategy, Technology and Applications; Tata McGraw-Hill Education Private Limited, New Delhi, 2001, pg., 139.