RATING THE SUCCESS FACTORS OF INSURANCE SERVICES IN INDIA - AN ANALYTICAL APPROACH
Keywords:
Insurance services, success factorsAbstract
The purpose of this paper is to help insurance services , academicians, consultants and researchers to have a better understanding of the booming opportunities in insurance services in India. The paper gives insight into the priority of the success factors of insurance servicesfrom the insurance service provider front.
The investigation was divided into stages: Stage 1: Literature and existing research review, Stage 2: Narrowing down the factors from 38 to 10 with three stages with the help of panel members Stage 3: Assigning the ranking to the success factors of insurance services.
The research results uncovered that the Service Quality contributes maximum in the success factor of insurance services in India.
The purpose of this study is to identify and priortitize the success factors of insurance services for enhancing the competitiveness in the field of insurance services.
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References
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