A STUDY OF BRAND CHOICE OF LAPTOPS BY MANAGEMENT AND ENGINEERING STUDENTS (A CASE STUDY OF ROHTAK, BAHADUR GARH CITY)
Keywords:
Laptop Usage, Students Learning, Impact Factor, Students PerceptionAbstract
Laptop market is a highly competitive market in the present scenario. Due to rapid changes in the field of technology day by day new laptop brands comes in to existence. Also, the consumer desires and expectations are moving on. It becomes difficult to survive for laptop manufacturers if they don’t move fast with growing needs of consumers. This study presents a brief overview of Indian Laptop industry. The present paper highlights the laptop usage in study from student’s point of view.The research paper further makes an attempt to identify and evaluate various factors which influence purchase indent of management and engineering students. Finally present paper comes with some simple and practical suggestions to improve laptop features and that will help laptop manufacturers to develop brand management strategies and to make proper positioning of their brands.
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