DEVELOPMENT OF FRAMEWORK FOR THE IMAGE OF VIETNAM AS A TOURISM DESINATION FOR MALAYSIAN TOURISTS
Keywords:
Tourism, destination, image, marketing, perception, VietnamAbstract
Consider the importance of the tourism industry, this study investigates the image of Vietnam as a tourism destination for Malaysian tourists by analysing and identifying various Malaysian travel guidebooks and brochures as well as finding an importance of performance analysis based on a set of attributes. Field studies of survey design will be used, hence, the variables under investigation and interview questionnaire design will be observed under natural research setting. The sample of the study consists of all the present individual Malaysian tourists travel to Vietnam and haven’t travel to Vietnam. Both descriptive and inferential statistic will be employed in analysing the data that to be collected by using open-ended questions and multiple choice questionnaires. The study contributes theoretically and practically by examining deeper understanding the Vietnam’s image as a destination among Malaysian tourists.
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