DR.M.PRASANNA MOHAN RAJ; JISHNU SASIKUMAR; S.SRIRAM. A STUDY ON CUSTOMERS BRAND PREFERENCE IN SUVS AND MUVS: EFFECT OF MARKETING MIX VARIABLES. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 4, n. 1, p. 48–58, 2021. Disponível em: https://www.researchersworld.com/index.php/rworld/article/view/1130. Acesso em: 25 aug. 2025.