SURINDER KUMAR; DR. VIPUL JAIN. AN ANALYTICAL STUDY OF FAMILY’S THEATRICAL ROLE IN INFLUENCING CONSUMER BEHAVIOUR. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 8, n. 2(1), p. 46–52, 2021. Disponível em: https://www.researchersworld.com/index.php/rworld/article/view/274. Acesso em: 24 aug. 2025.