PROF. SANDIP PRAJAPATI; PROF. MITAL THAKOR. COMPETITIVE AND INNOVATIVE PROMOTIONAL TOOLS USED BY TOOTHPASTE COMPANIES FOR RURAL MARKET & ITS IMPACT ON CONSUMER BUYING BEHAVIOUR IN GUJARAT. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 3, n. 3(2), p. 82–86, 2021. Disponível em: https://www.researchersworld.com/index.php/rworld/article/view/661. Acesso em: 25 aug. 2025.