DR. K. SETHURAMAN. A STUDY ON CUSTOMER BASED BRAND EQUITY OF YAMAHA IN CUDDALORE. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 3, n. 3(3), p. 99–104, 2021. Disponível em: https://www.researchersworld.com/index.php/rworld/article/view/695. Acesso em: 19 jul. 2025.