M.RAMAKRISHNAN; DR.SUDHARANI RAVINDRAN. A STUDY ON THE CONSUMER PERCEPTION TOWARDS PRIVATE LABEL BRANDS WITH SPECIAL REFERENCE TO BIG BAZAAR, COIMBATORE, TAMIL NADU. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 3, n. 3(4), p. 72–78, 2021. Disponível em: https://www.researchersworld.com/index.php/rworld/article/view/709. Acesso em: 17 jul. 2025.