Clay Hutama Basera, Munyaradzi Mutsikiwa, and Kossam Dhliwayo. 2021. “A COMPARATIVE STUDY ON THE IMPACT OF AMBIENT FACTORS ON PATRONAGE: A CASE OF THREE FAST FOODS RETAIL BRANDS IN MASVINGO, ZIMBABWE”. Researchers World - International Refereed Social Sciences Journal 4 (1):24-32. https://www.researchersworld.com/index.php/rworld/article/view/1127.