Dr.M.Prasanna Mohan Raj, Jishnu Sasikumar, and S.Sriram. 2021. “A STUDY ON CUSTOMERS BRAND PREFERENCE IN SUVS AND MUVS: EFFECT OF MARKETING MIX VARIABLES”. Researchers World - International Refereed Social Sciences Journal 4 (1):48-58. https://www.researchersworld.com/index.php/rworld/article/view/1130.