Dr. Jacob. S. Oboreh, Ayozie Daniel Ogechukwu, and Dr. Umukoro. G. Francis. 2021. “RELATIONSHIP MARKETING AS AN EFFECTIVE STRATEGY BY IGBO MANAGED SMEs IN NIGERIA”. Researchers World - International Refereed Social Sciences Journal 2 (2):229-55. https://www.researchersworld.com/index.php/rworld/article/view/231.