Dr. Surendra Sisodia and Mr. Narendra Telrandhe (2021) “ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS”, Researchers World - International Refereed Social Sciences Journal, 1(1), pp. 134–138. Available at: https://www.researchersworld.com/index.php/rworld/article/view/130 (Accessed: 3 August 2025).