Ramesh Kumar J. and Nataraj Balasubramanian (2021) “ Retailer Brand Equity of Private Label Brands: Mediating Role of Brand Trust”, Researchers World - International Refereed Social Sciences Journal, 12(1), pp. 21–28. Available at: https://www.researchersworld.com/index.php/rworld/article/view/8 (Accessed: 28 October 2025).