Dr (Mrs.) D.Kamalaveni, Dr.Ms.S.Kalaiselvi, and Ms. P.P.Saranya Devi. “BUYING DECISIONS OF MENS’ SHIRTS: SINGLE BRAND SHOW ROOMS Vs MULTI BRAND RETAIL OUTLETS PERSPECTIVE”. Researchers World - International Refereed Social Sciences Journal, vol. 1, no. 1, Aug. 2021, pp. 103-18, https://www.researchersworld.com/index.php/rworld/article/view/127.