Mr. P. Sathish Chandra, and Dr. G. Sunitha. “E-TAILING – THE MANTRA OF MODERN RETAILER’s SUCCESS”. Researchers World - International Refereed Social Sciences Journal, vol. 3, no. 2(3), Sept. 2021, pp. 42-48, https://www.researchersworld.com/index.php/rworld/article/view/612.