Mrs. S. Gowri. “IMPACT OF BRAND FACTORS ON THE PURCHASE OF VARIOUS BRANDS OF TELEVISION”. Researchers World - International Refereed Social Sciences Journal 3, no. 3(1) (September 2, 2021): 76–84. Accessed August 8, 2025. https://www.researchersworld.com/index.php/rworld/article/view/646.