M.Ramakrishnan, and Dr.Sudharani Ravindran. “A STUDY ON THE CONSUMER PERCEPTION TOWARDS PRIVATE LABEL BRANDS WITH SPECIAL REFERENCE TO BIG BAZAAR, COIMBATORE, TAMIL NADU”. Researchers World - International Refereed Social Sciences Journal 3, no. 3(4) (September 5, 2021): 72–78. Accessed July 17, 2025. https://www.researchersworld.com/index.php/rworld/article/view/709.