Surinder Kumar, Dr. Vipul Jain. AN ANALYTICAL STUDY OF FAMILY’S THEATRICAL ROLE IN INFLUENCING CONSUMER BEHAVIOUR. RW-IRSSJ [Internet]. 2021 Aug. 23 [cited 2025 Aug. 24];8(2(1):46-52. Available from: https://www.researchersworld.com/index.php/rworld/article/view/274