1.
Prof. Sandip Prajapati, Prof. Mital Thakor. COMPETITIVE AND INNOVATIVE PROMOTIONAL TOOLS USED BY TOOTHPASTE COMPANIES FOR RURAL MARKET & ITS IMPACT ON CONSUMER BUYING BEHAVIOUR IN GUJARAT. RW-IRSSJ [Internet]. 2021 Sep. 2 [cited 2025 Aug. 25];3(3(2):82-6. Available from: https://www.researchersworld.com/index.php/rworld/article/view/661