Vol. 4 No. 3 (2013)

Articles

• EFFECTS OF INTRINSIC AND EXTRINSIC PRODUCT CUES ON CONSUMERS’ PURCHASE INTENTION: A STUDY OF ALCOHOLIC BEVERAGE CONSUMERS IN A DEVELOPING COUNTRY METROPOLITAN CITY

  Edwin Chukwuemeka Idoko, Nwaizugbo C. Ireneus, Anayo D. Nkamnebe , Victor I. Okoye

  1-11

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• PATTERNS OF LANGUAGE USE IN SHOP SIGNS IN MALAYSIAN TOWNS

  Dr Kamisah Ariffin, Misyana Susanti Husin

  12-20

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• MECHANISMS OF FINANCIAL ENGINEERING AS NEW ALTERNATIVES

  Hoda Ahmed Ibraheem

  21-40

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• IMPACT OF INFORMATION TECHNOLOGY (IT) ON CONSUMER PURCHASE BEHAVIOR

  Dr. Mahabir Narwal, Dr. Geeta Sachdeva

  41-54

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• CHANGES IN DEMAND: THE ROLES OF ACADEMIC LEADERS IN MALAYSIA

  Dr. Zuraina Dato Mansor, Prof. Chun Kwong Han

  54-62

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• FOREIGN INSTITUTIONAL INVESTMENT: A STUDY OF CO RELATIONSHIP WITH MUTUAL FUNDS INVESTMENT AND SENSEX

  Tanu Agarwal

  63-69

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• LEATHER PUPPET IN JAVANESE RITUAL CEREMONY

  Dr. Sunarto, M.Hum

  70-78

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• THE PERSPECTIVE OF ARCHITECTS AND DESIGNERS IN INDONESIA ABOUT THE USABILITY OF CLOUD STORAGE TO SUPPORT THEIR ACTIVITIES

  F. Priyo Suprobo

  79-86

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• WORKING CAPITAL MANAGEMENT OF MAKSON HEALTHCARE PVT LTD: A TRADE -OFF BETWEEN LIQUIDITY AND PROFITABILITY, AN EMPIRICAL STUDY

  Ms. Ankita Rajdev

  87-94

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• THE PERCEPTION OF SMALL AND MEDIUM ENTERPRISES (SMES) MARKETING MANAGERS ON IMC STRATEGY IN ZIMBABWE: A CASE OF MASVINGO URBAN

  Jilson Zimuto

  95-100

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• SOURCES OF INFORMATION INFLUENCING STUDENTS’ SELECTION OF B-SCHOOLS

  Dr. Dhiraj Jain, Ms. Monika Shrimali

  101-113

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• FACTORS INFLUENCING ENTREPRENEURSHIP AMONG FARMING COMMUNITY IN UTTAR PRADESH

  Amarendra Pratap Singh

  114-121

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• MPR STRATEGIES MODELING FOR INCREASING STUDENTS’ INTAKE AT PRIVATE UNIVERSITIES IN CENTRAL JAVA- INDONESIA.

  Lina Sinatra Wijaya, Krismiyati

  122-129

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• INTERVENTIONS FOR PROMOTING GENDER EQUITY AT ELEMENTARY EDUCATION LEVEL IN SOUTH KASHMIR: AN EVALUATIVE STUDY

  Showkeen Bilal Ahmad Gul, Dr. Zebun Nisa Khan

  130-138

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• AVAILABILITY OF HOUSEHOLD FACILITIES AMONG BEGGARS’ HOUSEHOLDS: A REGIONAL ANALYSIS

  Dr. Jabir Hasan Khan, Dr. Menka, Nisar Ahmed

  139-146

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• TECHNOLOGY INTEGRATION IN TEACHER EDUCATION: AN INFUSION OR A DELUSION?

  Upasana Singh

  147-154

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• FACTORS INFLUENCING READYMADE APPAREL PURCHASE IN JALANDHAR CITY

  Dr. Anand Thakur, Mr. Bhuvan Lamba

  155-162

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