Published: 28-02-2021

Articles

Potential Role of Alternative Media in Reducing Islamophobia: A case study of unrest in the southern provinces of Thailand

Assistant Professor Dr. Srawut Aree, Professor Dr. Jaran Maluleem, Dr. Mohd Faheem

01-09

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Consumer Behaviour towards Organic Food Products

Dr. Rashmi Chaudhary, Ms. Ekta

10-20

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Retailer Brand Equity of Private Label Brands: Mediating Role of Brand Trust

Ramesh Kumar J., Nataraj Balasubramanian

21-28

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Improving the Ability to Administer Psychological Test Result through Practicing Lee-Thorpe Occupational Interest Test

A. R. Koesdyantho, Lydia Ersta K.

29-36

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Does Celebrity Endorsement influence Purchase Intention? Empirical Evidence with Actionable Insights

Nataraj Balasubramanian, Ramesh Kumar J.

37-44

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Challenges of Leadership from Narratives of Female Principals of Rural Secondary Schools in Vhembe District of South Africa

Livhalani Bridget Sinyosi, Onoriode Collins Potokri

45-54

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Relationship between Foreign Direct Investment and Tourism: A Conceptual Review of South African Context

Dr. Ifeanyi Mbukanma, Prof. Ravinder Rena

55-67

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The Effectiveness of Green Marketing Campaigns on Eco-Conscious Consumer Behaviour

Prof. Yennawar Shilpa Laxmikant

68-76

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